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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Step #3: Check How Many Members You Recruited. You also need to know how many new members you recruited during your period of interest, so that you don't include them as retained members in your final retention measurement. Better retention means better ROI from your initial recruitment effort. src="[link].

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A New Perspective on Work

Association Success

million since 2014. As a management consultant, I learned a long time ago that in order to introduce innovation, it’s helpful to break it down in terms of the significance for people, processes and technology. IMPACT ON PROCESSES. That impressive statistic has significant implications for associations. IMPACT ON PEOPLE.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. Try this: If you’ve successfully recruited someone from another department to help execute your member engagement strategy, see if they’ll co-present with you. Now, let's go back to that 90-9-1 principle for a minute.

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Disruptive Advocacy Strategies

Potomac Core

Nontraditional associations are utilizing their strategic planning process as a launching point for disruption. For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Disruptive Advocacy.

Strategy 100
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Why the Membership Professional Is a Rare Breed

Associations Now

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.