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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Today’s Social Media Roundup is all about the fundamentals that have to come first, particularly when you’re looking to build affinity programs. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014. A Revenue Refresher. Ricco promises a two-minute read.

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Social Media Roundup: Get Your Members Hooked for Life

Associations Now

Also: A membership sign-up process that left one management pro impressed. Learn more in today’s Social Media Roundup: Learn From GitHub. — Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? Know a coder or two? ht @ MJTydings ).

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Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

Also: A social media celebration of our second birthday. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. — ASI (@advsol) October 8, 2014. — Associations Now (@AssociationsNow) October 8, 2014. Who wants cake?

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Social Media Roundup: An Overlooked Arsenal in the War for Talent

Associations Now

— Sarah Sladek (@SarahSladek) August 20, 2014. The potential benefits of an inclusive hiring process are extensive, writes David Chavern, president of the U.S. .” ” The challenge lies in following through on pledges to implement more inclusive hiring and recruitment practices. (ht @chamberCWB [link].

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.

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Landing a Job In The Digital Age

Associations Now

If you’re searching for a new position and bouncing from job board to job board, you may be missing opportunities (think social media and creating your own blog) to help in the process. If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up?