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Other Things for Association Executives to UNLearn in 2014

Association Subculture

Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " Oo, oo, ooo I guess the change in my pocket Wasn''t enough I''m like, Forget you! And forget her too!

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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. As a former journalist, I love data.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Today’s associations who view their role as the integrator, aggregator, curator and enabler are creating more compelling member engagement experiences.

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Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014. Tweet of the Day.

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Social Media Roundup: The Potency of Expert Reviews

Associations Now

— DMO (@davedmo) April 1, 2014. So for every bit of effort put into e-newsletters and social outreach, remember that an endorsement from an opinion leader or a write-up in the traditional press could yield even greater rewards. (ht — TheWebbyAwards (@TheWebbyAwards) April 1, 2014. Win Experts and Influence People.

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Member-holics - First Step to Getting Help is Admitting You Have a Problem

Association Subculture

However, as an association professional I can tell you I think Stephen Colbert''s Envelopefest 2014 is a perfect example of what I''m beginning to think of as "member-holicism." Put that in the newsletter Barry so we can demonstrate our value to our members! It''s what we have all been taught is our job - to serve the members.

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Effective Association GROWTH is SIMPLE MATH: BI + SE * WF = MME + FS

Tom Morrison

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Someone who is only a "newsletter member", should not get a letter thanking them for all their participation…they aren''t participating.