Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Member Call to Action. Disruptive Advocacy.

Strategy 100

Strategy DC eBook United States 100

Higher Logic

MARCH 15, 2016

As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members.

Tools 120

Tools Report Recruiting Recruitment 120

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. a revolution built behind a passion of decisions that can empower members and make a real difference in their lives.

Revenue 40

Revenue Innovation Video Survey 40

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies.

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. About a quarter of associations are using Pinterest, up from 21 percent last year.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

MAY 14, 2014

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. Sound familiar? CEO Participation.

Leadership 40

Leadership Class Committee Report 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. This presents a crucial opportunity for your organization. Elevates the value of your page.

Video 52

Video Marketing Recruiting Recruitment 52

YourMembership

APRIL 14, 2015

It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.” For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

millennials 150

millennials Course Recruiting Recruitment 150

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. “While this is a noble goal, it often distracts from strategic planning efforts” and rarely fools members. The days of having membership committees cold call members are over.

Technology 60

Technology How To Video Social Media 60