Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2014 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

Report 40

Report Marketing Survey Social Media 40

Associations Now

NOVEMBER 5, 2014

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, What would an organization-wide member-engagement KPI look like?

Member Engagement 40

Member Engagement Revenue Course Organization 40

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. It’s now much easier to access this type of data by looking at a member organization’s AMS profile.

Analysis 252

Analysis United States Member Engagement Strategy 252

Potomac Core

MARCH 3, 2020

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Defining what 10x impact looks like for the organization and the electric power Industry.

DC 232

DC Arlington Virginia America 232

Potomac Core

JULY 14, 2015

Why do members leave? According to the 2014 Strategic Member Engagement Survey , Members leave when they perceive insufficient value, insufficient connection to their business/personal objectives, insufficient opportunity to have an impact, or they really don’t want a bundled package of offerings and only joined for a discount.

Strategy 100

Strategy eBook Member Engagement Discount 100

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this. PURPOSE and PASSION.

Member Engagement 40

Member Engagement Revenue Maine Review 40

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. Increased member engagement was identified by 60 percent as a good measure for their ROI. I think you’ll find this discussion interesting and valuable to your own social media efforts.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Potomac Core

MAY 17, 2016

Does your organization address some or all of the factors that define the recession ready association? Forward thinking associations are going to great lengths to help their member’s industries achieve business success. Very high degree of board understanding and strategizing about the needs of the average member.

eBook 147

eBook Survey Member Engagement Industry 147

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Add to that data visualization—not only capturing data but displaying it in a meaningful way and way that’s shareable within your organization and with your board of directors.

Social Media 40

Social Media Content Marketing Report 40

Potomac Core

MAY 3, 2016

Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Slow Growth Creates Member Engagement Opportunities. At TFI, Member Engagement is a mainstay in helping achieve Association relevance despite market turbulence.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

California 150

California Case Study Member Engagement Review 150

Higher Logic

FEBRUARY 19, 2019

Member Retention Rate Example. Your membership organization started the year with 500 members. Over the course of a year, you gained another 50 members and lost 20. ME (Members at the end of one year) = 500+50-20 = 530. Related: The Top 5 Reasons Your Members Aren't Renewing and What to Do About It.

Recruiting 212

Recruiting Recruitment Class Maine 212

YourMembership

AUGUST 24, 2015

It’s the last part of Petersen’s analysis that catches my attention, because I think there is a message there that speaks to all membership organizations. In reality it’s no longer about “bigger vs smaller”, but faster vs slower.

Austin 150

Austin Analysis Member Engagement Technology 150

Higher Logic

NOVEMBER 3, 2015

Also, in their 2014 report , they noted that communities with dedicated community managers are almost twice as likely to be able to measure value. Increase staff and member engagement. A dedicated community manager is able to focus time and training to be the community cheerleader within your organization.

Maine 120

Maine Resources Membership Management Report 120

Associations Now

JANUARY 22, 2014

So, our engagement mantra needs an edit: “Highly satisfied members are more likely to renew.” I enjoy reading their publications and downloading articles or research papers to my laptop or tablet, but that is where my engagement ends—and I don’t see that changing in the future.

Member Engagement 40

Member Engagement Discount Examples Organization 40

Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The organization’s outgoing treasurer describes the financial situation as “dire.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. CMP credit.

Revenue 257

Revenue Certificate Tools Innovation 257

Higher Logic

MAY 4, 2016

Engagement is a big word these days -- we want everyone in our community to be “engaged.”. We want them to engage with each other, and engage with our organizations. The more engagement, the merrier everyone will be. Engagement and enthusiasm extends offline, as well.

Member Engagement 120

Member Engagement Recruiting Recruitment Content 120

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? elections are mind numbing.

eBook 100

eBook Member Engagement Industry Process 100

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Member Call to Action. According to Rosenbusch member engagement is more substantial because of the association’s pivot to an external business outcome focus.

Strategy 100

Strategy DC eBook United States 100

Higher Logic

JUNE 6, 2019

But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. We’re here to help you make the best-educated decision for your organization’s needs. You can brand your community.

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

MARCH 29, 2016

Higher Logic has helped Missouri REALTORS ® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS ® has watched its member community grow and evolve. We selected ambassadors based on their engagement in THE LANDING.

Missouri 120

Missouri Maine Committee Member Engagement 120

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. a revolution built behind a passion of decisions that can empower members and make a real difference in their lives.

Revenue 40

Revenue Innovation Video Survey 40

MemberClicks

DECEMBER 13, 2022

Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. It helps keep up the “brand” of your organization. For new members especially, email communication can help build relationships.

Tips 92

Tips eBook Email Marketing Price 92

Eric Lanke

DECEMBER 30, 2013

Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012. Listening to the real barriers that people face in bringing innovation to their organizations, I realized that, depsite them, the only way to move forward was for individuals within those organizations to take action.

Guidelines 100

Guidelines Innovation Member Engagement Process 100

Higher Logic

APRIL 7, 2016

And, in addition to volunteering time, 84 percent of millennials made a charitable donation in 2014. Historically, previous generations were motivated by their companies to volunteer or donate money to a cause -- they took their cues from their manager or executives and contributed to causes supported by their organization.

millennials 120

millennials Project Member Engagement Content 120

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. This presents a crucial opportunity for your organization. Why is Video Marketing Important for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MARCH 15, 2016

As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members.

Tools 120

Tools Report Recruiting Recruitment 120

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

Slice-Works

NOVEMBER 5, 2015

3) How do I even advocate to my board why my organization should even BE live streaming? Tip: Brian Fanzo (@iSocialFanz) suggested at #SMSS15 that broadcasters repost the link to their Periscope replay several times over the course of the next 24 hours to encourage followers to tune-in later or rewatch and engage. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

3) How do I even advocate to my board why my organization should even BE live streaming? Tip: Brian Fanzo (@iSocialFanz) suggested at #SMSS15 that broadcasters repost the link to their Periscope replay several times over the course of the next 24 hours to encourage followers to tune-in later or rewatch and engage. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Higher Logic

NOVEMBER 8, 2018

To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Creating quarterly engagement reports (which show a steady climb in member usage!). Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

APRIL 14, 2015

It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.” For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. ” As Collins was quoted in a subsequent “Inc.” But back to that BHAG. Boy, do we have one.

millennials 150

millennials Course Recruiting Recruitment 150

Idea Architects

FEBRUARY 3, 2016

It’s been all t he rage the past few years as both for-profit companies and nonprofit organizations look for ways to create with their customers or members what we once called “stickiness”. Gallup's work on employee engagement has a l so generated significant attention for the concept.

Committee 60

Committee Products Report Member Engagement 60

Higher Logic

SEPTEMBER 15, 2016

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide.

Certificate 120

Certificate Texas Resources Member Experience 120

Aaron Wolowiec

DECEMBER 18, 2013

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. learning, networking and value).

Revenue 100

Revenue Industry Project Price 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150