Remove 2014 Remove Member Engagement Remove Organization Remove Revenue
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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Report an upward trend in 3-year annual revenue.

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2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

I’ve got nothing against new member packets. They were great sources of revenue for… the printing company. The program is centered on offering a limited free trail membership through 2014. They have launched a highly organized program that requires six touch points with new members within the first 90 days of joining.

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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” The organization’s outgoing treasurer describes the financial situation as “dire.” The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 256
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Members Hire Strategic Solutions

Potomac Core

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Defining what 10x impact looks like for the organization and the electric power Industry.

DC 232
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?

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A Major League Member-Engagement Metric

Associations Now

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, What would an organization-wide member-engagement KPI look like?