Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

Member Engagement 40

Member Engagement Revenue Course Organization 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. As 2014 comes to a close, I have at least a dozen of these unfulfilled ideas for membership blog posts. At least two associations I’m aware of shut down their private online member communities in 2014.

New York 40

New York Revenue Industry Examples 40

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.

Tips 136

Tips Social Media Revenue Content 136

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Member Call to Action.

Strategy 100

Strategy DC eBook United States 100

YourMembership

OCTOBER 16, 2014

Having a presence on LinkedIn or Facebook is not in itself bad, especially if your goal is to improve engagement and strengthen your search engine optimization by driving members (and prospects) to your association’s website. This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Aaron Wolowiec

DECEMBER 18, 2013

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. What must you implement to make this happen?

Revenue 100

Revenue Industry Project Price 100

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Rolling 12 Months of Revenues and Expenses Each Quarter. Revenue Per Member on a Quarterly Basis.

Revenue 40

Revenue Innovation Video Survey 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

Associations Now

JULY 30, 2014

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and How many associations sell or rent various lists as a source of non-dues revenue? That’s one of my obsessions.

Content 40

Content Revenue Member Engagement System 40

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Well for one, there’s a lot more revenue, and we tripled the size of the magazine without changing the ad-to-edit ratio.

Social Media 60

Social Media Louisiana Video Technology 60

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. And, with apologies to polar vortex , it also brought us one of my favorite new words: sneckdown.

Philadelphia 40

Philadelphia Discount Analysis United States 40