Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Potomac Core

MARCH 3, 2020

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Defining what 10x impact looks like for the organization and the electric power Industry.

DC 232

DC Arlington Virginia America 232

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2014 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

Report 40

Report Marketing Survey Social Media 40

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. We also asked what they would consider to be a good indicator of a positive ROI for their social media strategies.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Association Adviser

DECEMBER 17, 2013

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Does your organization address some or all of the factors that define the recession ready association? Forward thinking associations are going to great lengths to help their member’s industries achieve business success.

eBook 147

eBook Survey Member Engagement Industry 147

Associations Now

NOVEMBER 5, 2014

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, What would an organization-wide member-engagement KPI look like?

Member Engagement 40

Member Engagement Revenue Course Organization 40

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this. PURPOSE and PASSION.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Potomac Core

MAY 3, 2016

Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates Member Engagement Opportunities.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? elections are mind numbing.

eBook 100

eBook Member Engagement Industry Process 100

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. For some, this short-term solution is suitable.

Tips 136

Tips Social Media Revenue Content 136

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

NOVEMBER 20, 2013

In short, it wants to focus on becoming more of a “membership participation platform” and to put greater emphasis on engagement through its 67 chapters. “The national organization should very self consciously reduce its sense of self-importance,” Grefé says. six webcasts for members at large.

Strategy 40

Strategy Communications Leadership Proposal 40

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

Higher Logic

NOVEMBER 8, 2018

To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Say congrats on Twitter!

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Slice-Works

NOVEMBER 5, 2015

3) How do I even advocate to my board why my organization should even BE live streaming? Tip: Brian Fanzo (@iSocialFanz) suggested at #SMSS15 that broadcasters repost the link to their Periscope replay several times over the course of the next 24 hours to encourage followers to tune-in later or rewatch and engage. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

3) How do I even advocate to my board why my organization should even BE live streaming? Tip: Brian Fanzo (@iSocialFanz) suggested at #SMSS15 that broadcasters repost the link to their Periscope replay several times over the course of the next 24 hours to encourage followers to tune-in later or rewatch and engage. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Associations Now

SEPTEMBER 16, 2014

NYWICI) has a strategy that indirectly fuels many of its membership benefits. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. So how is that a benefit to members? NYWICI) September 16, 2014. One media association sets an example.

Directory 40

Directory New York Discount Committee 40

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. How has your social media strategy changed in the last couple of years?

Social Media 40

Social Media United States Survey Video 40

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies.

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Report 40

Associations Now

APRIL 24, 2015

James Finck, president and CEO of the YMCA of Austin, believes that his organization could soon serve as the prime example of how nonprofits can benefit from embracing big data. And so, to have the most reliable information to make the best and quickest decision possible is going to be paramount for all organizations moving forward.”.

Austin 40

Austin Texas Tools Examples 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success? That sort of authenticity is a key element of building trust between Starke and PPA members.

Social Media 40

Social Media America Tips Committee 40

Higher Logic

MARCH 29, 2016

Higher Logic has helped Missouri REALTORS ® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS ® has watched its member community grow and evolve. We selected ambassadors based on their engagement in THE LANDING.

Missouri 120

Missouri Maine Committee Member Engagement 120

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Associations Now

APRIL 21, 2014

Why taking a nosy approach might be the perfect strategy for building member engagement. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. MT @MultiView : Guest Blogger, @SarahJanetHill : The Secret to Member Engagement Is… Being Nosy!

Social Media 40

Social Media Member Engagement Tips Strategy 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. “While this is a noble goal, it often distracts from strategic planning efforts” and rarely fools members. .” Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60