Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2014 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

Report 40

Report Marketing Survey Social Media 40

Association Adviser

DECEMBER 17, 2013

InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. At the end of the day, there is not a magic strategy [for data security]; there is just thorough, well-thought-out planning.”. PDF], might do the trick.

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Report America Strategy Industry 40

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. It’s now much easier to access this type of data by looking at a member organization’s AMS profile.

Analysis 252

Analysis United States Member Engagement Strategy 252

Associations Now

MARCH 11, 2014

Sometimes, the best lessons come from seeing how other organizations do things. From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. Buy, Don’t Rent.

millennials 40

millennials Florida Chicago Social Media 40

Potomac Core

MARCH 3, 2020

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Defining what 10x impact looks like for the organization and the electric power Industry.

DC 232

DC Arlington Virginia America 232

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Staff questions about the new work layout were fielded.

Strategy 61

Strategy District of Columbia DC Price 61

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

APRIL 15, 2014

But I want to foster discussion on Nonprofit Finance Fund’s 2014 State of the Nonprofit Sector Survey , the results of which it released on April 7. Leaders from more than 5,000 organizations participated in the sixth annual survey. And only 11 percent of respondents thought 2014 would be easier.

America 100

America Survey Innovation Cost 100

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Earlier in the year we profiled this in our webinar, Social Networking, Mission Creep, and the 2014 Job Market.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

YourMembership

MAY 8, 2014

And from this technology was born a new breed of people – tech savvy, independent, not prone to join membership organizations, and always looking to get stuff free via the Internet. Association chief staff officers and domain experts believe these issues will have substantial implications on association strategy and structure.

Analysis 150

Analysis Content Social Media Industry 150

YourMembership

MAY 8, 2014

And from this technology was born a new breed of people – tech savvy, independent, not prone to join membership organizations, and always looking to get stuff free via the Internet. Association chief staff officers and domain experts believe these issues will have substantial implications on association strategy and structure.

Analysis 150

Analysis Content Social Media Industry 150

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Have a formal, documented strategy for their use of technology for learning. As a former journalist, I love data. And trend data are even better.

Social Media 100

Social Media System Technology Survey 100

KiKi L'Italien's Acronym Soup

JUNE 28, 2015

The benefit to thinking through your content strategy along with your social media plan, making sure to measure engagement along the way, will allow you to implement a clear, concise strategy. Organizations who do this will find better engagement and brand recognition than others who don’t have a coordinated plan in place.

Social Media 100

Social Media Resources Video Content 100

Aaron Wolowiec

NOVEMBER 1, 2016

Often, organizations incorporate the day into their yearend giving campaigns. Large organizations have received the most donations on #GivingTuesday but this trend is shifting. Faith-based organizations now receive the largest percentage of #GivingTuesday online donations. Is your organization participating in #GivingTuesday?

Social Media 166

Social Media Project Tips Team 166

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

Strategy 40

Strategy Revenue Content Technology 40

Portage Group

AUGUST 15, 2014

The Association Resource Centre is a member company of The Portage Group , a consulting cooperative with a shared passion for helping your organization along the various stages of its journey. Photo : Copyright Peretz Partensk y via Flickr 2014. Series on Member Needs & Satisfaction volunteers What''s New Workshops and Events'

Social Media 100

Social Media Resources Innovation Strategy 100

Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. Social media may be good at raising awareness, but—contrary to the success of the Ice Bucket Challenge—it may not be so great at getting people to donate to an organization.

Social Media 40

Social Media Strategy Discount Tools 40

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. We also asked what they would consider to be a good indicator of a positive ROI for their social media strategies. Increased member engagement was identified by 60 percent as a good measure for their ROI.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. That and more in today’s Social Media Roundup. What Else is New? ht @ InclineMktg ).

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Does your organization address some or all of the factors that define the recession ready association? This is already occurring as some organizations are successfully transforming their associations into the role of “ positive disruptor.”.

eBook 147

eBook Survey Member Engagement Industry 147

Associations Now

MAY 1, 2014

Facebook’s Dwindling Organic Reach. — Briana Kerensky (@BrianaArden) May 1, 2014. We’ve covered the increasing difficulty organizations have reaching their fans on Facebook due to algorithm changes. — Mashable (@mashable) May 1, 2014. Facebook Logins Expand to Mobile.

Social Media 40

Social Media Organization Tools Content 40

Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Effective SEO begins with strategy and data. Know Your Keywords. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid posts. Four Social Media Conference Strategy Tips.

Social Media 40

Social Media Conference Strategy Price 40

Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.”

Survey 100

Survey Cost Technology Revenue 100

GlowGlobally

APRIL 29, 2014

The time has come for associations to catch up to the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations they feel deliver value. Hear about an association case study that is out-performing sales KPIs by driving relevant brand awareness through an integrated regional strategy.

Chicago 60

Chicago Strategy Case Study Survey 60

Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

Associations Now

MARCH 5, 2015

While the news may be good for nonprofits in terms of overall employment health, many of these organizations continue to face challenges with finding and keeping employees, as they did in 2014 and 2013. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Association Success

SEPTEMBER 1, 2017

Including diverse voices and faces is so important for the success of your organization, as well as for society at large. “I It’s a good sign - and high time diversity became part of your organizational strategy. It is a sensitive issue and requires constant attention and strategy. You’ll find that everyone has a contribution.

Class 131

Class Leadership Industry Tools 131

Associations Now

DECEMBER 13, 2016

ACS has raised about $100 million through Coaches vs. Cancer campaigns over the last 23 years, but this year the organization is hoping to bring the campaign to the national stage, according to Sharon Byers, chief development and marketing officer at ACS. Cancer “Come Play for Us” campaign to raise money for cancer research. The Coaches v.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

YourMembership

JULY 27, 2015

There is very little doubt that many associations will be faced with having to make the decision of when and how to implement an eLearning program for their organization. Their aggressive move into the job board market in 2014 and now e-Learning with the purchase of Lynda.com should now have your attention.

LMS 150

LMS Ohio Learning Management System Cost 150

Associations Now

AUGUST 11, 2014

Pricing is a powerful tool for any organization, and the key to better pricing is to offer your customersor memberschoices, says Rafi Mohammed, founder of business consulting firm Culture of Profit, author of The 1% Windfall , and one of Mondays featured Game Changer speakers at the 2014 ASAE Annual Meeting and Exposition.

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Price Strategy Tips Discount 40

GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

Education 60

Education Chicago Products Course 60

Higher Logic

JANUARY 7, 2016

Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

Sample 120

Sample Project Revenue Leadership 120

Mizz Information

MARCH 19, 2014

I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach for a very long time. Or would your whole social media strategy be dead in the water? Related Stories Why Associations Need to Revisit Communication Strategy in 2014 Donations Through Facebook?

Social Media 40

Social Media Strategy Resources Tools 40

Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. At a glance from the report: 41.7

Communications 100

Communications Social Media Newsletter Video 100