Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. New Assn Subculture: The New Question Assns Should be Asking Every Day [link] #assnchat.

Social Media 40

Social Media Strategy Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. What key marketing takeaways were you able to implement within your own organization? Petersburg, FL.

Marketing 150

Marketing Social Media Resources Content 150

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Talent is a key ingredient to any organization’s well-being. This includes social media recruiting.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Associations Now

MARCH 17, 2014

83 % The percentage of nonprofits that use email to accept candidate applications and work histories, according to the 2014 Nonprofit Employment Practices Survey. We’re seeing far fewer organizations looking at terminating people, and most of the subsectors are looking at hiring.

Survey 40

Survey Recruiting Recruitment Resources 40

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the survey isn’t limited to 2014. And the reason for this benefit’s utility rests in those strategies. Luckily for designers, that knowledge is available courtesy of AIGA.

Survey 40

Survey Recruiting Recruitment Course 40

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Membership Marketing

MAY 28, 2014

What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. Finally, offering a combination of membership may help with recruiting new members. For more information, contact Tony at Tony@MarketingGeneral.com.

Products 40

Products Survey Recruiting Recruitment 40

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

SEPTEMBER 8, 2014

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Also: Is your organization ready to go digital first? Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. — John Ricco (@johnricco) September 8, 2014.

Social Media 40

Social Media Revenue Recruiting Recruitment 40

Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. After all, it’s exposing your organization to a larger audience. You’ll create new revenue streams.

Revenue 60

Revenue millennials Conference Recruiting 60

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. The survey gathered input from 487 organizations that represent fewer than 500 members and have operating budgets of less than $500,000. percent versus 11.5 percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. Also: An executive explains what adjustments associations can make to satisfy their members from different generations. Stay 10 Steps Ahead.

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Associations Now

OCTOBER 8, 2014

Our new whitepaper details proven strategies for evaluating #membership software: [link] #assnchat pic.twitter.com/cPtFSTB9hh. — ASI (@advsol) October 8, 2014. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” ” Want to know more?

Social Media 40

Social Media System How To Software 40

Associations Now

MARCH 7, 2014

92 % The amount of associations who reported they are optimistic for 2014, according to the latest “Economic Impact on Associations Study.” Ninety-two percent of the roughly 300 respondents reported they are optimistic for 2014, an increase of 5 percent from last year.

Recruiting 40

Recruiting Recruitment Report Resources 40

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Overall, organizations are becoming not only smarter in their use of social media but braver.

Social Media 40

Social Media United States Survey Video 40

Associations Now

MAY 13, 2014

With a barrage of recent cyberattacks and breaches , cybersecurity is of growing concern to pretty much any business or organization that relies on information technology—which is pretty much every business and organization. A recent report from information security firm SafeNet, Inc.,

Oregon 40

Oregon Guidelines Social Media Recruiting 40

Associations Now

JUNE 12, 2015

Data and an executive recruiting expert don’t quite see eye to eye. A least that’s what a recent research article by Gary Neilson, a partner with consulting firm Strategy&, would have you believe. That means CEOs are becoming more ingrained in the day-to-day operations of the organization—essentially doing the work of the COO.

Washington 40

Washington Recruiting Recruitment Survey 40

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Report 40

Velvet Chainsaw

JUNE 3, 2014

Organizers intentionally focused on leveraging attendee connexity opportunities. ELEVATE 2014 had two primary strategic priorities: Participant professional development. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design. A Connexity Sizzle And Steak Story.

Conference 40

Conference California Tips Education 40

Associations Now

JANUARY 20, 2016

That viewpoint—that student members are more than just positive numbers on the membership dashboard—played a role in sparking a partnership between two associations in the plastics industry that has more students than ever before participating in the two organizations. It was a “win-win strategy,” Broome says.

North Carolina 40

North Carolina Price Industry Cost 40

Velvet Chainsaw

OCTOBER 6, 2014

Many major organizations are reporting that as much as 70 percent of learning time and expenditures are being spent on programs mandated by compliance and regulatory requirements, ” he wrote — a situation he called “out of control.” They know that passing a test or attending a workshop only leads to quasi-certification.

Conference 40

Conference Certificate Education Discount 40

Associations Now

SEPTEMBER 26, 2014

— Silverbear (@SilverbearLtd) September 26, 2014. The company uses the metaphor of a leaky bucket, explaining that pouring new members in at the top is good at first, but attrition can slowly drain the organization. Wild Apricot’s Lori Halley points out the pitfalls of flashy strategy in short bursts. Acquisition.

New York 40

New York Social Media Recruiting Recruitment 40

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. Nearly seven in 10 respondents said there was a person in charge of their organization’s content marketing. So, what do you think about your own content marketing prowess?

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

MARCH 12, 2015

The partnership is an example of how organizations can capitalize on pop culture to promote their mission or cause, not unlike how associations have taken advantage of films and award shows to advance their work. Capitalizing on a viral Instagram account is not a bad idea considering the visual platform’s rising popularity.

New York City 40

New York City Social Media New York Video 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

JULY 14, 2014

It’s a strategy other associations should pay attention to. The organization began certifying coaches and scouts, building their own training facilities, and creating a system that would churn out talented youth players. GFA took the development program, typically run by local club teams, and brought everything in house.

United States 40

United States System Team Recruiting 40

Beth Kanter

APRIL 8, 2014

Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy. What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate?

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

JUNE 1, 2016

ACA launched a 12-month, multichannel onboarding campaign for new members in 2014, and in the process it developed a parallel version for 10-year members aimed more at reminding them of benefits they may not have focused on before. In a recruitment scenario, that’s hypothetical value for prospects, if they join.

Recruiting 40

Recruiting Recruitment Report Course 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

millennials 40

millennials Texas Content Marketing 40

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Click to see full infographic. Here’s my favorite: It’s that time of year again.

Social Media 28

Social Media Case Study Recruiting Recruitment 28