Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. It’s now much easier to access this type of data by looking at a member organization’s AMS profile.

Analysis 252

Analysis United States Member Engagement Strategy 252

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future.

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DC Arlington Virginia America 232

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Portage Group

AUGUST 15, 2014

The Association Resource Centre is a member company of The Portage Group , a consulting cooperative with a shared passion for helping your organization along the various stages of its journey. Photo : Copyright Peretz Partensk y via Flickr 2014. Series on Member Needs & Satisfaction volunteers What''s New Workshops and Events'

Social Media 100

Social Media Resources Innovation Strategy 100

Beekeeper Group

NOVEMBER 4, 2014

A new study from The Pew Research Internet Project confirms that not only are the 2014 Midterm Elections online, but the digestion of campaign news has shifted even further to social media and mobile consumption. The post How Election 2014 Is Cementing The Importance of Digital appeared first on Beekeeper Group. Candidate “Likes”.

Social Media 28

Social Media Survey Project Communications 28

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. And, based on these statistics, it’s not surprising that organizations across the board seem to be using video more and more.

Video 28

Video Content Marketing Strategy 28

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. This exercise will provide data about how you can strengthen your positioning and leverage your unique value proposition to distinguish your association from similar organizations. Know Your Keywords. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. Communication breaks down. The Case for Execution. Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.” So why the boom?

Survey 100

Survey Cost Technology Revenue 100

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. That and more in today’s Social Media Roundup. What Else is New? ht @ InclineMktg ).

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A marketing plan isn’t a strategic plan.

Report 100

Report Marketing Detroit Social Media 100

Higher Logic

AUGUST 18, 2016

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects.

Innovation 120

Innovation Maine Education Products 120

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

JUNE 3, 2014

Huge wasn’t very happy about the result: "We Got A Look Inside The Process Behind Writing Inaccurate Clickbait" — Huge (@hugeinc) May 27, 2014. I was thinking about this whole saga while poring through venture capitalist Mary Meeker’s 2014 Internet Trends Report. It's back to the future.

Strategy 40

Strategy Marketing Social Media Process 40

Association Success

SEPTEMBER 1, 2017

Including diverse voices and faces is so important for the success of your organization, as well as for society at large. “I It’s a good sign - and high time diversity became part of your organizational strategy. It is a sensitive issue and requires constant attention and strategy. You’ll find that everyone has a contribution.

Class 131

Class Leadership Industry Tools 131

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. This presents a crucial opportunity for your organization. When it comes to your association, video marketing is a strategic way to communicate your association’s value and mission. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Associations Now

AUGUST 2, 2017

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement.

Social Media 91

Social Media Software Content Products 91

Associations Now

AUGUST 11, 2014

Pricing is a powerful tool for any organization, and the key to better pricing is to offer your customersor memberschoices, says Rafi Mohammed, founder of business consulting firm Culture of Profit, author of The 1% Windfall , and one of Mondays featured Game Changer speakers at the 2014 ASAE Annual Meeting and Exposition.

Price 40

Price Strategy Tips Discount 40

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 252

LMS Certificate Library Education 252

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Mizz Information

MARCH 19, 2014

I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach for a very long time. Or would your whole social media strategy be dead in the water? Related Stories Why Associations Need to Revisit Communication Strategy in 2014 Donations Through Facebook?

Social Media 40

Social Media Strategy Resources Tools 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

NOVEMBER 20, 2013

“The national organization should very self consciously reduce its sense of self-importance,” Grefé says. “It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. webinars for chapter leaders.

Strategy 40

Strategy Communications Leadership Proposal 40

Associations Now

OCTOBER 4, 2016

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

Press Release 88

Press Release DC Newsletter Washington 88

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. When looking at the bigger picture, it is important to recognize that AMCs have played a vital role in helping these same types of organizations survive and compete in the business world. The Roadblocks to Success.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.

Marketing 54

Marketing Email Marketing Class System 54

Higher Logic

NOVEMBER 8, 2018

Ensuring that Link is woven into the marketing calendar and strategy. Reviewing posts, prompting responses when needed, assisting community members, and keeping threads organized. Best Community Site Design: International Society for Technology in Education. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

Membership Marketing

APRIL 14, 2014

The first are environmental challenges outside the organization. These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The second are institutional challenges inside the organization. 2014 Benchmarking Survey Growth Strategy Marketing Tips'

Marketing 40

Marketing Survey Tips Strategy 40

Associations Now

FEBRUARY 13, 2019

Her loss drove him to spearhead a collaboration between BitTorrent—along with its parent organization, the TRON Foundation, the company behind a decentralized blockchain protocol—and the association. The strategy is similar of that used in the massively successful Ice Bucket Challenge in 2014.

Industry 60

Industry Video Washington Resources 60

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

Higher Logic

MARCH 29, 2016

Higher Logic has helped Missouri REALTORS ® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS ® has watched its member community grow and evolve. We selected ambassadors based on their engagement in THE LANDING.

Missouri 120

Missouri Maine Committee Member Engagement 120

GlowGlobally

JANUARY 31, 2015

For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.

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Certificate Strategy Class Technology 60