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Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. During presentation we polled the attendees on their organization’s social networking maturity level.

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The 5 Best Resources to Improve Your Social Media Influence By 35%

KiKi L'Italien's Acronym Soup

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. A social media plan should be comprised of so much more than a quick, primarily reactive channel for promotion.

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Best 2014 Blogs from Our Association and Alliance Management Company

Virtual

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid posts.

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Should You Drop Social Media From Your Fundraising Strategy?

Associations Now

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

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5 Trends Impacting Association Social Media in 2014

Mizz Information

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Social = Paid? It used to be pubs or web, now is it marketing?

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”