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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Do millennial learners prefer different types of training?

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Association Brain Food Weekly: 9.30.16

Reid All About it

Its first office outside North America was opened in Mumbai, India in 2015. Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. More info/register.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . – Outsourcing Content Management: A 360 Degree View. More info/register.

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What will 2016 bring for associations?

Aaron Wolowiec

“One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics.

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5 Great Reads About Association Marketing & Engagement

SCD Group

Most are dealing with the transition from Boomers to Millennials. With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. You even have terms like branded entertainment, content selling, and (I’m not even making this up) content advertising. Think Millennials Are Tough?

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Thursday Buzz: The FCC Chairman’s Tense Keynote

Associations Now

Plus: What do millennials look for in member benefits? Despite the potential for a negative response, Wheeler stuck to his stance—and it created for an interesting keynote strategy for the group. Millennials and Associations. — Wiley Exchanges (@WileyExchanges) May 6, 2015. Stay tuned. Additional Links of Note.

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4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

June 10, 2015. If your members are almost all Millennials, asking them who used a key for their roller skates will elicit crickets, but Boomer customers will ring in loud and proud, telling stories of how they wore them around their necks. 4 Ways Your Business or Association Can Use Nostalgia.