Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. As the association industry continues to evolve, community engagement and networking among industry leaders will be key to success, which could include sharing of resources.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

AUGUST 20, 2013

In 2015, the American Society of Association Executives will host its annual meeting Aug. ASAE sees the 2015 meeting as an opportunity for us to raise awareness about how the city has improved and educate our members and exhibitors about all the opportunities the city has to offer,” he said. 8-11 at Detroit’s Cobo Center.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

JUNE 23, 2015

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration and intensity they—not you—want. The key is to figure out how your association, better than other organizations, can truly engage members and potential members.

Products 100

Products Innovation Revenue Member Engagement 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. According to its survey, in 2015 respondents chose best practices and how-tos as the most important topics. Communication is everywhere. But let’s face it.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

DECEMBER 22, 2015

As you probably gathered from our recap of 2015 , it’s been a pretty awesome year for Event Garde! With 3,000 votes received for 2015, last year’s Best of Michigan Awards final voter tally set a record, so let’s do it again! As such, Wolowiec spent many hours on an airplane for speaking engagements. And it shows.

Michigan 100

Michigan Metro Detroit Atlanta 100

Aaron Wolowiec

FEBRUARY 4, 2014

Scanning my current commitments, I now serve on the editorial advisory board for Michigan Meetings + Events magazine, I’m a subject matter expert and facilitator for MSAE , I’m the luminaria chair for the East Lansing Relay for Life and I’ve recently been appointed to the ASAE 2014-2015 Professional Development Section Council.

Michigan 100

Michigan Committee Course Association Management 100

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

FEBRUARY 17, 2015

” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology. Moreover, he is the author of a dozen books, and is the convener of Learning 2015. Before the event are there effective ways to engage the learner?

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

NOVEMBER 4, 2014

And by “quality” I mean different, leading-edge, innovative and engaging presentations. With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar. What does this mean? Is this really a big need?

Michigan 100

Michigan Committee Survey Content 100

Aaron Wolowiec

DECEMBER 16, 2014

Yet, the mission is the same: Build your brand, your reputation and your credibility by engaging key audiences with specific (albeit simple) messaging. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

JULY 28, 2015

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. And while all this is important, the single most important engagement factor is relevancy, Informz said. Engagement rates decrease as mailing size increases. percent delivery rate, 35.49

Marketing 100

Marketing Email Marketing Report Survey 100

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140