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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. So every month, I jump into Constant Contact to look at stats.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. So every month, I jump into Constant Contact to look at stats.

Marketing 140
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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Resource: Your Guide to Effective [Not Annoying] Marketing Personalization.

Tips 166
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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. – Sample Swap for Newsletter Templates.

LMS 150
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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. By 2015, that had dropped to just 44 percent. Advertising or sponsored articles in your print magazine or e-newsletter. The UK has seen similar changes. Social media advertising.

Revenue 159
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Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. Based in Columbia, Maryland, Protech Associates, Inc. Our support was really a communications black box,” said Bruffey.

Library 180