Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

Newsletter Certificate Denver Case Study 266

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

Content 266

Content Survey Education Strategy 266

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

WBT Systems

JUNE 5, 2018

Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. In this post, we describe what your technology providers should do to help your association comply with GDPR. It also means: Asking co-workers and technology partners a lot of questions. Consent to collect data.

Technology 160

Technology LMS System Review 160

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. Best practices emerged around technology, training, scheduling, and messaging. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Association Analytics

JUNE 16, 2023

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Newsletter 321

Newsletter Industry Member Engagement Resources 321

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 205

Chicago Newsletter Revenue Education 205

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

JANUARY 28, 2022

Josh Bersin is always insightful about the future of work, technology, HR, and learning. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fascinating stuff. Work in 2022. Bwah ha ha!

Newsletter 195

Newsletter Survey Team Software 195

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market. It might be time for some smart adjustments.

Email Marketing 104

Email Marketing Tips Marketing Newsletter 104

Reid All About it

NOVEMBER 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. For example, send an email newsletter about the importance of major gifts to the group that prefers to receive messages this way. Donor stewardship allows you to do both!

Tips 130

Tips Newsletter Communications Examples 130

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. A simple breakdown of market segments can be done through highlighting generational differences and how reaching members in each one can be accomplished.

How To 52

How To millennials Social Media Newsletter 52

Socious

NOVEMBER 9, 2016

Maybe they’re less experienced with web-based technology. More Members Are Using (and Enjoying) Technology Than You Might Think. First, why do you think your members will hate your new technology? First, why do you think your members will hate your new technology? Maybe they hate change. Don’t lose heart.

Technology 100

Technology Software Membership Management System 100

NXUnite

JANUARY 23, 2024

Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. These can be shared on your website, social media platforms, in email newsletters, and during fundraising events. Remember that a consistent message is key to multichannel marketing.

Content 130

Content Strategy Newsletter Social Media 130

Reid All About it

MARCH 11, 2022

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions. Host: Brandt Krueger, founder Event Technology Consulting. .* – Mindful Networking.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 30, 2021

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Consider listing the top three member perks to generate interest in your new technology.

How To 121

How To Software Newsletter Social Media 121

Association Adviser

DECEMBER 14, 2018

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

Technology 65

Technology Revenue Content Social Media 65

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Association Technology Women Champions Mon 3/27 at 8 a.m. Host: Association Women Technology Champions Wed 3/29 at 8 a.m. Association staff retention. Location: Chicago IL.

Revenue 227

Revenue Chicago Leadership Education 227

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

Marketing 73

Marketing Case Study Newsletter Content 73

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no member is deterred due to an unfamiliar, inconvenient website regardless of the technology they’re visiting it through.

Organization 270

Organization LMS Software Social Media 270

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets.

Software 130

Software Discount Tools Resources 130

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205