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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

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New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 78
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Association Brain Food Weekly: 9.30.16

Reid All About it

Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates.

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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Association Brain Food Weekly: 6.13.16

Reid All About it

Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). More information/registration. Host: Gravitate Solutions. David Schlum, Director of IT, Gravitate Solutions.

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Challenges Continue, but Membership Stays Strong

Associations Now

And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. Associations with top-performing membership indicators, including acquisition, renewal, and projected membership growth, also do a good job recruiting and engaging younger members.