Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule.

Communications 174

Communications eBook Tools Team 174

Optimist Consulting

MARCH 30, 2017

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Higher Logic

MAY 3, 2018

Gmail is the second leading email client with 20% market share (as of December 2016). We should apply these simple but effective email mantras every time: Personalize the subject line. Personalize your emails. Personalizing emails used to be more of a recommendation. A/B test the subject line.

Marketing 149

Marketing Communications Content Report 149