Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You’ll want to know what kinds of content interest them and where they spend the most time on your website. Developing a growth strategy for your association takes time. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

JUNE 23, 2017

Review new research that defines the critical actions learners rely on while consuming educational content. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Host: American Marketing Association. Duration: 1 hour.

DC 153

DC Content Education Software 153

Reid All About it

JUNE 17, 2016

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. Harness the Power of Content Marketing.

LMS 150

LMS Raleigh Content millennials 150

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. Inadequate online member self-service options are a major challenge for 30% of organisations – an increase on 2016.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Higher Logic

MAY 3, 2018

Gmail is the second leading email client with 20% market share (as of December 2016). We should apply these simple but effective email mantras every time: Personalize the subject line. Personalize your emails. Personalizing emails used to be more of a recommendation. A/B test the subject line.

Marketing 149

Marketing Communications Content Report 149

Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program. Invalid emails. Misspelled emails. This is actually a good thing.

California 78

California Newsletter Software Revenue 78

Arc 3 Communications

JULY 21, 2021

In 2016, the General Data Protection Regulation (GDPR) became law in Europe. While there are many requirements within these regulations, we have featured below a couple of key areas to be aware of when it comes to making sure your digital marketing efforts are compliant. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

JUNE 14, 2017

A new report says automation offers a way to take a more targeted approach to email campaigns. In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz.

Email Marketing 67

Email Marketing Report Revenue Marketing 67

Higher Logic

AUGUST 22, 2016

Initial email conversion results include 16% increase for members’ first posts, 50% increase to keep conversations going and 17% increase for welcoming new members in discussions. Conventional email marketing conversion rates generally hover between 1-2%. Engagement data is ephemeral - track it now or never.

Analysis 120

Analysis Learning Management System LMS Process 120

Associations Now

MARCH 21, 2017

However it happens, it makes an organization’s email marketing a whole lot less valuable over time. based Direct Marketing Association (DMA)—not to be mistaken for the U.S.-based based Data & Marketing Association, which changed its name last year—noted how big a problem this really is. Bad content equals weak ROI.

Email Marketing 75

Email Marketing Report Cost Marketing 75

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. We expect to be shown ads that are relevant to our interests and emails with content that addresses our individual problems. Method #3) Website and Community Content. Method #5) Email Marketing.

Software 100

Software How To Tips Member Experience 100

Association Adviser

AUGUST 11, 2016

According to Laura Taylor , director of online solutions at Naylor Association Solutions, “Associations invest a lot of time and resources into positioning themselves as the content leader in their industry. Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Take the test here.

Social Media 60

Social Media Newsletter Content Email Marketing 60