Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

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Higher Logic

MARCH 12, 2019

If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. Editor’s note: This post was originally published in June 2016 by Carol Valora. Use the same communication tools.

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Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? percent in 2016. And click rates dropped from 16.1

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Survey Email Marketing Report Tools 88

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. Inadequate online member self-service options are a major challenge for 30% of organisations – an increase on 2016.

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Arc 3 Communications

JULY 21, 2021

In 2016, the General Data Protection Regulation (GDPR) became law in Europe. While there are many requirements within these regulations, we have featured below a couple of key areas to be aware of when it comes to making sure your digital marketing efforts are compliant.

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Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program. Invalid emails. Misspelled emails. This is actually a good thing.

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Reid All About it

JUNE 17, 2016

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Host: Informz.

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Reid All About it

JUNE 23, 2017

HighRoadU 2016-2017 Final Exam Wrap Up. Make sure your email marketing sending environment is optimized so that no member gets left behind. Learn several simple email deliverability tips to help you make the most of your email marketing efforts. Inbound Lunch Bunch 2016-17 Wrap Up. Duration: 2 hours.

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Higher Logic

JUNE 21, 2018

First and Foremost: Marketing Automation Is Here to Stay. Did you know that the volume of emails sent through marketing automation campaigns in 2017 increased by 110 percent compared to 2016 email volumes?

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Higher Logic

AUGUST 1, 2019

Editor's note: This post was originally published by Julie Dietz in July 2016 and has since been refreshed to make sure we're bringing you the latest and greatest. Before you go, check out our free Member Acquisition Success Kit. The kit compiles our best resources on member acquisition in one place.

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Associations Now

JUNE 14, 2017

A new report says automation offers a way to take a more targeted approach to email campaigns. In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz.

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Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally.

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Higher Logic

MAY 3, 2018

It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 Gmail is the second leading email client with 20% market share (as of December 2016). We should apply these simple but effective email mantras every time: Personalize the subject line.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. Melanie Kaplan. Associations Now.

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Higher Logic

AUGUST 22, 2016

Initial email conversion results include 16% increase for members’ first posts, 50% increase to keep conversations going and 17% increase for welcoming new members in discussions. Conventional email marketing conversion rates generally hover between 1-2%. Engagement data is ephemeral - track it now or never.

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Associations Now

MAY 2, 2016

2016: The Year of Email Marketing – https://t.co/a6uIghYGDr — MemberClicks (@MemberClicks) May 2, 2016. There has been much debate recently over the future of email. To put it simply: We’ll be spending more time and money attempting to build more effective email messages. Tweet of the Day.

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millennials Email Marketing Social Media Recruiting 40

Higher Logic

MAY 29, 2020

Editor's note: This post was originally written by Christina Green in January 2016 and has since been revised to reflect latest updates and research. Learn more below.

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Social Media Tools Member Engagement Revenue 254

ISAE

APRIL 4, 2024

ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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Associations Now

JANUARY 26, 2016

Also: Use email marketing to stand out to potential members. 5 Emails Your Association Should Send to Increase Memberships https://t.co/ynmUI8qzf4. — Everything Marketing (@evrythngmrktng) January 26, 2016. People receive tons of emails daily. Don’t Get Buried. ynmUI8qzf4.

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Achieve

AUGUST 25, 2023

About the Author Patrick Schmitt Patrick Schmitt, Co-CEO of FreeWill , and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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Associations Now

MARCH 21, 2017

However it happens, it makes an organization’s email marketing a whole lot less valuable over time. based Direct Marketing Association (DMA)—not to be mistaken for the U.S.-based based Data & Marketing Association, which changed its name last year—noted how big a problem this really is. Recently, a report by the U.K.-based

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Email Marketing Report Cost Marketing 72

Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

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Socious

DECEMBER 14, 2016

Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Method #5) Email Marketing. Marketers will tell you how important a personalized message is to getting your emails noticed. They want tailored information on benefits they can access right now.

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Software How To Tips Member Experience 100

Association Adviser

SEPTEMBER 21, 2016

Source: Association Adviser eNews and Naylor Association Solutions 2016. trillion) and is now the second largest class of consumer debt after mortgages— the class of 2016 graduated with an average of $37,000 in student loan debt. How many members are on your board of directors? 21 or more. 5 or fewer. 1 info source.

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Associations Now

JULY 22, 2016

— Meetings Today (@meetingstoday) July 22, 2016. ” — Tim Clark, the managing director of NASCAR’s digital platform, on email marketing’s importance to the organization. Don’t Drive And Pokémon. Rent a Bus. Idea for a staff Pokémon Go activity in #DC Metro!

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Associations Now

DECEMBER 23, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. Will that trend continue in 2016? Early Meeting Predictions for 2016 , by Samantha Whitehorne, October 2.

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Association Adviser

AUGUST 11, 2016

Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Mobile readers engage with emails longer than desktop readers do, with 67.1 percent of mobile readers spending longer than 10 seconds. Do you know if your association’s website is responsive? Take the test here.

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