2016 Content Email Marketing Strategy 
Aaron Wolowiec
AUGUST 16, 2016
Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. Marketing Tip No.
Aaron Wolowiec
AUGUST 16, 2016
Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. Marketing Tip No.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Association Adviser
OCTOBER 13, 2016
While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.
Higher Logic
AUGUST 1, 2019
Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.
Higher Logic
MARCH 12, 2019
Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy.
Higher Logic
MAY 29, 2020
Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.
Reid All About it
JUNE 23, 2017
If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Review new research that defines the critical actions learners rely on while consuming educational content. How to Build an Engagement Driven Demand Generation Strategy in 2017.
Expert insights. Personalized for you.
.png)
133 
Let's personalize your content