Reid All About it

OCTOBER 20, 2023

In 2016, China reported 17.86 Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Hopefully, your association would never cave into bullying like this. (

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

MARCH 14, 2016

One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016. 7lDSEPJgGL pic.twitter.com/0RYfxi0dp7. Using Game of Thrones to promote awareness.

Class 40

Class Strategy America Committee 40

Achieve

APRIL 21, 2016

Here are four reasons why MCON 2016 is the must-attend conference of the year: Get the direction and resources to grow your passion. With over 25 different sessions, three-days of content. With over 25 different sessions, three-days of content. Top 4 Reasons to Attend. Meet other successful philanthropists.

millennials 52

millennials Washington Project Conference 52

Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. The post 4 Ways to Re-Embrace SEO in Your Marketing Strategy appeared first on Associations Now. Here’s an SEO refresher.

Strategy 99

Strategy Marketing Social Media New York 99

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Higher Logic

NOVEMBER 28, 2016

We used a client community to help the business socialize, and did onboarding to help customers feel safe and secure, then measured the migration strategy over time. People creating content wouldn’t do it if 70 percent of the community wasn’t absorbing and asking for it. We really focus on business impact. There will be drop-offs.

Social Media 120

Social Media Class Analysis Products 120

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Department of Labor, in December 2016 there were 5.6

LMS 252

LMS Certificate Library Education 252

Reid All About it

FEBRUARY 12, 2016

Most website projects include integration between the association management system (AMS) and the content management system (CMS) so members can login and access members-only content. – Looking Forward 2016: Association Business Environmental Scan. Wed 2/17 at 12 p.m. Register. (1 1 CAE credit). Thu 2/18 at 1 p.m.

Learning Management System 150

Learning Management System LMS Certificate System 150

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. Essentially, they’ll elevate your content strategy both on and offsite. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even

Communications 100

Communications Survey Social Media Revenue 100

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Content Marketing’s Association Evolution. And that includes content marketing.

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New Jersey Maryland Chicago New York 40

Associations Now

JUNE 15, 2016

In a Learning Lab Monday at ASAE’s 2016 Marketing, Membership & Communications Conference (MMCC) in Washington, DC, presenters Sheri Jacobs, FASAE, CAE, president of Avenue M Group, and consultant Lowell Aplebaum, CAE, showed attendees a variety of ways in which Amazon is perfecting the membership model (for retail, at least).

Communications 40

Communications DC Conference Washington 40

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Increased ROI.

Software 159

Software Illinois Revenue Member Experience 159

Association Adviser

FEBRUARY 15, 2017

According to the 2016 Naylor Communications Benchmarking Survey , live conferences and events are still the No. Instead, keep members inspired by sharing content from your event throughout the year. Here are a few ways you can create content during your conference that will live on long after the event is over. About The Author.

Content 65

Content Social Media Video Guidelines 65

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

MARCH 15, 2016

Associations produce a lot of content, but if it isn’t properly optimized for your audience, you may be wasting a lot of time on content the people you care about don’t really care about—or worse, hiding the content they actually are interested in. Big content, small content, in-between content.

Content 40

Content Press Release Analysis Social Media 40

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Review new research that defines the critical actions learners rely on while consuming educational content. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 153

DC Content Education Software 153

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

millennials 245

millennials LMS Price Education 245

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Slice-Works

JANUARY 3, 2018

Your content strategy needs to include a good set of social media tools to create engaging content. 4) B2C marketers place greater importance on visual content than B2B marketers. ( Source ). 5) 51% of B2B marketers prioritized creating visual content assets in 2016. ( Source ). What is the trend?

Social Media 28

Social Media Content Library Tools 28

Associations Now

OCTOBER 11, 2016

The recent move away from text-based content online may be a side effect of the fact that banner ads just don’t work all that well. But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here’s the scoop. That ideal?

New York 40

New York Sample Class millennials 40

Reid All About it

FEBRUARY 19, 2016

5 Tips to Drive Mobile Event Sponsorships in 2016. Bridging the Association Membership and Content Gap. In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Wed 2/24 at 12 p.m. – Thu 2/25 at 2 p.m. Host: Wild Apricot.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Creating and Distributing Engaging Video Content to Advance Your Message. Tue 4/26 at 1 p.m. Thu 4/28 at 12 p.m.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Creating and Distributing Engaging Video Content to Advance Your Message. Tue 4/26 at 1 p.m. Thu 4/28 at 12 p.m.

Certificate 150

Certificate New Jersey Video Content 150

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy.

Communications 174

Communications eBook Tools Team 174

Reid All About it

FEBRUARY 3, 2017

Find out what elements your peers are testing, what works, and what doesn’t as we review results from over 7,000 subject line tests performed in 2016. How Content Will Transform Your Events, With or Without You. The evolution of content is changing how we learn and connect with the world around us. Tue 2/7 at 2 p.m. 1 CE credit.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Associations Now

MARCH 28, 2016

Using multiple platforms can not only help broaden your audience base but also make your events more appealing by leveraging different content strategies. Doing something similar at your next convention will allow attendees to pinpoint topics of interest and makes it easier to see how content is shared. Tweet of the Day.

Strategy 40

Strategy Social Media Maine Content 40

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.

Raleigh 186

Raleigh DC Washington Social Media 186