Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even

Communications 100

Communications Survey Social Media Revenue 100

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Increased ROI.

Software 159

Software Illinois Revenue Member Experience 159

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Higher Logic

NOVEMBER 28, 2016

In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. We used a client community to help the business socialize, and did onboarding to help customers feel safe and secure, then measured the migration strategy over time. That’s not customer satisfaction. ROI is benefits divided by costs.

Social Media 120

Social Media Class Analysis Products 120

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.

Social Media 195

Social Media Software Revenue Project 195

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. Essentially, they’ll elevate your content strategy both on and offsite. Does impact investing make a difference? Yes, it does!

Directory 130

Directory Education Software Innovation 130

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. 1 CAE credit. Location: Alexandria VA.

DC 170

DC Washington Social Media Revenue 170

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Reid All About it

FEBRUARY 19, 2016

. – 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Bridging the Association Membership and Content Gap. Host: Lanyon. Thu 2/25 at 2 p.m. Host: Wild Apricot.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

Case Study 76

Case Study Texas Guidelines Revenue 76

YourMembership

DECEMBER 23, 2015

Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value.

millennials 150

millennials Video Social Media Technology 150

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Attracting New Members with Association Education Programs. “We For example, an association learning management system can: Attract and engage learners.

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. The fraternity curates personalized content and provides a live chat feature to assist its members in real time. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high.

Examples 156

Examples Software Newsletter Review 156

Associations Now

OCTOBER 11, 2016

The recent move away from text-based content online may be a side effect of the fact that banner ads just don’t work all that well. But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here’s the scoop. That ideal?

New York 40

New York Sample Class millennials 40

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. – Social Media 201: Content Curation, Time Management and Audience Engagement. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Host: On Good/Public Interest Registry.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 184

DC Project Ohio Washington 184

Reid All About it

OCTOBER 21, 2016

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. Terry Ibele, content manager, Wild Apricot.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

NOVEMBER 25, 2016

Find out which technologies should be implemented to create a seamless and personalized on-site journey, and how technology will change the way attendees consume content both in the short-term and beyond. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 150

DC Project Ohio Washington 150

WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” You don’t have to!

LMS 150

LMS Learning Management System Certificate System 150

WBT Systems

NOVEMBER 8, 2016

Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Seamlessly Track Activity to Increase eLearning Revenue.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Presenter: Brant Christopher Menswar, Chief Experience Officer, Banding People Together.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

JUNE 9, 2017

Among them: allowing members to attend who would have otherwise been unable to due to travel costs or other factors, boosting nondues revenue, and broadening an association’s global reach. So we’re doing this as an experimental thing to try to get more engagement on the non-session content.”

San Francisco 74

San Francisco Conference Social Media Recruiting 74

Leading Learning

MAY 19, 2022

Back then, most of the learning subscriptions in our space were content factories churning out live Webinars. Not every learning subscription needs to be a content factory. So is non-dues revenue. Learners loved and trusted our content. Revenue Potential. I was wrong. Two discoveries helped us figure that out.

Revenue 97

Revenue Price Course Content 97

Associations Now

MAY 3, 2016

Interesting Strategy of the Day. Introducing Flattrplus – a new way to fund the content you love from @flattr and @AdblockPlus. — flattrplus (@flattrplus) May 3, 2016. Check out the full post to find out the other keys to discovering super members. JvSZyzPDt8 #futureoftheweb. We’ll see how it pans out.

New York 40

New York Guidelines Software Project 40

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

APRIL 18, 2016

Not only will you be free from spending time creating original content, but your members will feel more invested in the community. — Association Studios (@AssnStudios) April 18, 2016. Ad revenue is still falling and publications aren’t sure where to turn. It may be time to switch up your strategy.

New York 40

New York Social Media Revenue Content 40

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. Conduct a career content audit. As a first step, identify your goals, said Baker.

How To 78

How To Project Content Recruiting 78

Association Success

NOVEMBER 5, 2019

The social responsibility aspect hits clearly home for associations, Evans said, because often their content is consumed by people beyond membership, especially in trade associations when the organizations are seen as representative of an industry. . A study from Pew Research in 2016 showed that rarity has a big impact. Among them: .

Los Angeles 66

Los Angeles Guidelines Software United States 66

Associations Now

APRIL 27, 2016

It’s home to content like career advancement, research, continuing education, and funding opportunities. You might group their various types of benefits and services into three C’s: cause, content, and community. “They never started with a membership strategy to begin with,” Grant says.

Content 40

Content Resources Tools Course 40

Reid All About it

MARCH 13, 2020

Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners. Cutting Through The Noise: Writing On-Brand, Effective, And Accessible Content. More info/register. Host: Matrix Group.

DC 44

DC Washington Revenue Communications 44

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Content as Engagement: How to Make Your Website Insanely Relatable. Learn how to choose the best content to connect deeply with any key stakeholders on your website. Which strategies are marketers using? Marketing Land ).

Cleveland 31

Cleveland DC Washington Press Release 31

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69