Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

AUGUST 31, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Sheri Jacobs, CEO, Avenue M Group. She went on to describe how associations can learn by all the ways that Netflix not only disrupted Blockbuster, but kept disrupting itself, from CDs to streaming to original content creation.

Revenue 60

Revenue Class Content Examples 60

Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. A robust economy is seen as a beacon of hope for membership growth.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. In 2016, China reported 17.86 However, Non-Dues programs have the highest potential for overall revenue production.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

NOVEMBER 11, 2016

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.

Revenue 88

Revenue Directory Cost Discount 88

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

FEBRUARY 23, 2016

The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. There is significant revenue potential in 2016 by ensuring job postings receive maximum exposure.

Social Media 170

Social Media Revenue Certificate Industry 170

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

NOVEMBER 28, 2016

In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. People creating content wouldn’t do it if 70 percent of the community wasn’t absorbing and asking for it. Look at the value of answers and how much the sentiment spreads digitally. That’s not customer satisfaction. There will be drop-offs.

Social Media 120

Social Media Class Analysis Products 120

Elevating Engagement

SEPTEMBER 6, 2023

The Lead Marvels Newsletter Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. You will also find a few favorite recipes from Reid, a graduate in Pastry Arts from L’Academie Française.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.

Social Media 195

Social Media Software Revenue Project 195

Higher Logic

AUGUST 28, 2018

If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy. Improved outreach effectiveness. Increased ROI.

Software 159

Software Illinois Revenue Member Experience 159

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. The demand for video content is growing.

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Best Practices for Content Migration Readiness.

San Jose 188

San Jose millennials Revenue Content 188

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Associations Now

MAY 16, 2017

In 2016, nonprofits had to send an average of 2,000 emails to get one donation. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In In 2016, there was an 8 percent drop in the response rate from 2015, which means that only 0.05 SOCIAL MEDIA. DIGITAL ADVERTISING.

Marketing 86

Marketing Social Media Revenue Report 86

Associations Now

OCTOBER 13, 2015

To set the stage for tonight’s debate, AGA has released five key facts it wants candidates and the public to know, including that the casino industry generates $240 billion and provides $38 billion in tax revenue, that it contributes $53 billion to Nevada’s economy, and that casinos are prohibited from offering daily fantasy sports.

Las Vegas 40

Las Vegas Industry Nevada Revenue 40

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Best Practices for Content Migration Readiness.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

FEBRUARY 19, 2016

. – 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Bridging the Association Membership and Content Gap. Host: Lanyon. Thu 2/25 at 2 p.m.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. Essentially, they’ll elevate your content strategy both on and offsite. Does impact investing make a difference? Yes, it does!

Directory 130

Directory Education Software Innovation 130

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members.

millennials 100

millennials Member Engagement Video Software 100

Associations Now

OCTOBER 11, 2016

The recent move away from text-based content online may be a side effect of the fact that banner ads just don’t work all that well. But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Here’s the scoop. That ideal?

New York 40

New York Sample Class millennials 40

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. Universal Paid Leave Amendment Act of 2016 (UPLA).

DC 170

DC Washington Social Media Revenue 170

Higher Logic

DECEMBER 5, 2017

Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. Let’s take a look at some of the law’s key tenets that are likely to affect US marketers: Content. GDPR’s Privacy Protections. Updating Your Contacts and Consent for GDPR.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

Case Study 77

Case Study Texas Guidelines Revenue 77

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. Attracting New Members with Association Education Programs. “We Check out this case study to learn more.

Education 150

Education Certificate LMS Learning Management System 150

YourMembership

DECEMBER 23, 2015

Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value.

millennials 150

millennials Video Social Media Technology 150

Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. To satisfy one or more of the following conditions, the business: Must have an annual gross revenues of $25 million. This is actually a good thing. Clean and Compliant. NeverBounce. SearchBug . Give rasa.io

California 78

California Newsletter Software Revenue 78

Higher Logic

OCTOBER 17, 2017

An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. Generate Revenue through Digital Advertising. Help your chapters generate even more revenue through digital advertising on their website or online community. If your association has chapters, how many does it have?

Newsletter 222

Newsletter Tools Revenue Tips 222

Reid All About it

JUNE 17, 2016

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report. Learn what your association can do to meet these demands while still generating revenue. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150

Aaron Wolowiec

FEBRUARY 9, 2016

Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. More than half of those surveyed have seen an increase in revenue from their educational offerings.

Learning Management System 100

Learning Management System Class Social Media LMS 100