2016 Certificate Content Revenue 
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Win-win for everyone, especially your association members.
Aaron Wolowiec
JANUARY 12, 2016
From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016.
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WBT Systems
DECEMBER 13, 2016
With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
Leading Learning
MAY 19, 2022
Back then, most of the learning subscriptions in our space were content factories churning out live Webinars. Not every learning subscription needs to be a content factory. So is non-dues revenue. Learners loved and trusted our content. I was wrong. Two discoveries helped us figure that out. customer retention). <<<
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
WBT Systems
JANUARY 3, 2017
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
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