Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. In 2016, China reported 17.86 Learn innovative engagement strategies for this digitally native generation.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. But not everyone knows how to communicate, at least not effectively.

Communications 223

Communications Survey Social Media Revenue 223

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? growth in 2016 is forecast at 2.0% growth in 2016 is forecast at 2.0% Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Disruptive Advocacy.

Strategy 100

Strategy DC eBook United States 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. There’s a pressing need to diversify revenue and membership to ensure sustainability. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. Wednesday, December 6.

Revenue 62

Revenue Course Survey Communications 62

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. But not everyone knows how to communicate, at least not effectively.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

NOVEMBER 28, 2016

In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. We used a client community to help the business socialize, and did onboarding to help customers feel safe and secure, then measured the migration strategy over time. That’s not customer satisfaction. ROI is benefits divided by costs.

Social Media 120

Social Media Class Analysis Products 120

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Forj

AUGUST 17, 2021

Developed in 2016, Celisa describes it as a framework that helps you assess your organization’s capabilities and problem areas, and it provides a clear path so you can move from problem, to opportunity, to innovation by focusing on the five domains of the model: leadership, strategy, capacity, portfolio and marketing.

Innovation 91

Innovation Revenue Strategy Marketing 91

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together.

Case Study 119

Case Study Virginia Revenue Survey 119

Association Adviser

MAY 30, 2019

Trade shows remain one of the most profitable B2B media strategies, generating more than $12.8 billion in revenue in 2016. But they're also about networking & supporting your association and membership. The post Why Participating in Trade Shows is About More Than the Sale appeared first on Association Adviser.

Revenue 67

Revenue Strategy Conference 67

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. This should be driving your content strategy. Delivering personalized, hyper-relevant content has transformed their engagement strategy. How do you think members like IASBO’s new strategy? These communities and activities then get saved back into the AMS. Hint: A lot.).

Software 159

Software Illinois Revenue Member Experience 159

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.

Social Media 195

Social Media Software Revenue Project 195

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. 1 CAE credit. Location: Alexandria VA.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

FEBRUARY 19, 2016

. – 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Host: Lanyon. In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Register.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Example 3: City of Hope Community. Example 9: FabFitFun Community. Example 10: CFP Board Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

MAY 15, 2018

that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers. Revenue growth. for How to Scale Online Learning: B2B Market Strategies for Associations.

Education 155

Education Mooc Course Revenue 155

Associations Now

OCTOBER 11, 2016

In a news release, IAB’s Randall Rothenberg also noted that the strategy leans on the bureau’s “L.E.A.N.” ” ad principles, a noninvasive advertising strategy that the group introduced about a year ago. “It The post Does the Banner Ad Still Make Sense in 2016? Hence, the rise in ad blockers.).

New York 40

New York Sample Class millennials 40

YourMembership

DECEMBER 23, 2015

Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value.

millennials 150

millennials Video Social Media Technology 150

Potomac Core

MAY 28, 2015

What capabilities should your association have in order to deliver revenue growth and strong retention? For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention.

Innovation 100

Innovation eBook Chicago Revenue 100

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

AUGUST 19, 2016

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Increase Engagement and Drive Revenue with Marketing Automation. Participate live or view the recording. Wed 8/24 at 10 a.m. Host: Abila.

Price 150

Price Social Media Email Marketing Innovation 150

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. Essentially, they’ll elevate your content strategy both on and offsite. billion in assets related to impact strategies.

Directory 130

Directory Education Software Innovation 130

Association Success

NOVEMBER 10, 2020

For example, the 2016 bonnet DNS attack interfered with name resolutions for dozens of websites including Amazon, Netflix, Paypal and Twitter. And private enterprises would not be the only ones affected: GovCloud, a tailor-made version of AWS, provides cloud services for the Defense and Justice departments and the Internal Revenue Service.”.

System 78

System Technology Analysis Examples 78