Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement. Survey highlights.

Communications 60

Communications Revenue Social Media Survey 60

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. But not everyone knows how to communicate, at least not effectively.

Communications 100

Communications Survey Social Media Revenue 100

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

MAY 28, 2015

What capabilities should your association have in order to deliver revenue growth and strong retention? For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention.

Innovation 100

Innovation eBook Chicago Revenue 100

Tom Morrison

FEBRUARY 3, 2015

Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Make member engagement your top priority in 2015 and 2016. CLICK HERE to visit the radio interview page.

Member Engagement 40

Member Engagement Michigan Revenue Innovation 40

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading Member Engagement from the Outside-In. You are appreciated.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. 1 CAE credit. Register. .

DC 170

DC Washington Social Media Revenue 170

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

AUGUST 19, 2016

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Increase Engagement and Drive Revenue with Marketing Automation. Shake It Off: Member Engagement Taylor Swift Style.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

WBT Systems

NOVEMBER 8, 2016

Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Increase Member Retention with Integrated Learning Communities.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

Case Study 76

Case Study Texas Guidelines Revenue 76

YourMembership

DECEMBER 23, 2015

Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

OCTOBER 21, 2016

New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. 1 CAE credit. More info/register. Tue 10/25 at 1 p.m.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. – How to Track Member Engagement (In Only 10 Minutes a Day).

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

JULY 28, 2016

. “New member welcome emails are only one part of the onboarding process,” writer Callie Walker stated on the MemberClicks Blog. “In In addition to that, there are several best practices to help boost new member engagement, and ultimately, retention.”. — PartnersInAssocMgt (@Partners_AMC) July 26, 2016.

Social Media 40

Social Media Sample Revenue Member Engagement 40

WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.”

LMS 150

LMS Learning Management System Certificate System 150

Associations Now

MAY 21, 2016

As Associations Now reported last week , 13 percent of respondents said they experienced a worse year financially than they expected, and 13 percent said they were “very pessimistic” about their association in 2016. Time to panic? Association boards “don’t want to have events unravel on their watch.”.

How To 46

How To Revenue Report Education 46

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

APRIL 18, 2016

When it comes to fast solutions for member engagement, the internet is your greatest ally. The flexibility of what to post means there is an endless array of creative “micro-engagements” at your disposal. — Association Studios (@AssnStudios) April 18, 2016. It may be time to switch up your strategy.

New York 40

New York Social Media Revenue Content 40

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using? Marketing Land ).

Cleveland 31

Cleveland DC Washington Press Release 31

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 150

San Jose millennials Revenue Content 150

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. We’ve built our company around helping you improve customer and member engagement. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. 3 Strategies to Future-Proof Your Association. We’re entering some fascinating times! Of course, your mileage may vary.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. 3 Strategies to Future-Proof Your Association. We’re entering some fascinating times! Of course, your mileage may vary.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

Handbook 237

Handbook Washington eBook DC 237

Socious

DECEMBER 22, 2016

You can also use live videos to keep geographically-distant members engaged and excited about what you’re doing at the home office. You, along with other association executives and staff members, will become much better predictors of future member behavior. Just take more candid, humanized videos of everyday events.

Membership Management 100

Membership Management Video Software Member Experience 100