Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016.

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Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even

Communications 100

Communications Survey Social Media Revenue 100

MemberClicks

OCTOBER 27, 2023

Video content has been growing in popularity. According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. That number has now jumped to 91%.

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

JUNE 6, 2017

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. AMS add-ons typically only contain basic features like discussion forums and member profiles, while dedicated community platforms have more robust features. Automated workflows.

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Software Member Engagement Tools Resources 201

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule.

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Communications eBook Tools Team 174

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. Bridging the Association Membership and Content Gap. You are appreciated.

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Wisconsin Social Media Member Engagement System 150

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

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Technology Learning Management System Certificate System 210

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.

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millennials LMS Price Education 245

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI.

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Software Illinois Revenue Member Experience 159

Reid All About it

MARCH 19, 2021

By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. 1 CMP credit. . – Virtual Shake-Up 3.0:

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LMS Nashville Strategy Video 370

Associations Now

JUNE 15, 2016

In a Learning Lab Monday at ASAE’s 2016 Marketing, Membership & Communications Conference (MMCC) in Washington, DC, presenters Sheri Jacobs, FASAE, CAE, president of Avenue M Group, and consultant Lowell Aplebaum, CAE, showed attendees a variety of ways in which Amazon is perfecting the membership model (for retail, at least).

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Communications DC Conference Washington 40

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. Best Practices for Content Migration Readiness.

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San Jose millennials Revenue Content 188

Association Adviser

FEBRUARY 15, 2017

According to the 2016 Naylor Communications Benchmarking Survey , live conferences and events are still the No. 1 communications channel for associations, with 90 percent of respondents saying they consider them extremely valuable for their members. Instead, keep members inspired by sharing content from your event throughout the year.

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Content Social Media Video Guidelines 65

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

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Handbook Washington eBook DC 237

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. Best Practices for Content Migration Readiness.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 17, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Presenters: Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew. More info/register.

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DC Washington Social Media Revenue 170

ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Additionally, these revenue streams can even boost member engagement. Paywalls with teaser content. Add a paywall to certain resources on your website so members need to purchase access to view them.

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Revenue Learning Management System Course eBook 52

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. – Social Media 201: Content Curation, Time Management and Audience Engagement. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Host: On Good/Public Interest Registry.

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Price Social Media Email Marketing Innovation 150

Association Adviser

DECEMBER 17, 2018

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas.

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Case Study Texas Guidelines Revenue 76

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. Gmail is the second leading email client with 20% market share (as of December 2016). Then you're really communicating with those who want to be engaged.

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Marketing Communications Content Report 149

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 7: GolfWRX Community.

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Examples Software Newsletter Review 156

WBT Systems

NOVEMBER 8, 2016

Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. – International Data Corporation (IDC).

Learning Management System 260

Learning Management System Arlington Social Media System 260

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Host: Association Analytics.

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Raleigh Chicago DC Washington 150

YourMembership

DECEMBER 23, 2015

Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. Leading associations are taking bold steps to implement technology-based solutions to provide high-value services to members that align with the organization’s mission.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. Presenter: David Epstein, content marketing manager, Bizzabo. 3 Strategies to Future-Proof Your Association.

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San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. Presenter: David Epstein, content marketing manager, Bizzabo. 3 Strategies to Future-Proof Your Association.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? Increasing Learner Engagement with Gamification and Micro-Learning. You don’t have to! ” Social and Collaborative Learning.

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LMS Learning Management System Certificate System 150

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Before I leave you, I want to remind readers of a few central tenants of the member experience. Identify member multipliers. What does that mean? Take a stance.

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United States Member Engagement Member Experience Innovation 67

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. – How to Track Member Engagement (In Only 10 Minutes a Day).

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

OCTOBER 21, 2016

New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Presenter: Amanda Myers, Director of Member Strategy, Abila.

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Survey Louisville DC Maryland 150

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). Amanda Myers, Director of Member Strategy, Abila. More info/register. Tue 7/19 at 2 p.m. Host: Abila.

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North Carolina Austin Innovation Washington 150

Higher Logic

MARCH 29, 2016

TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership. This was a new tool for us to monitor the pulse of membership — it allows members to get involved in our committees and stay connected with industry happenings, without having to attend a meeting.

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Missouri Maine Committee Member Engagement 120

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. We’ve built our company around helping you improve customer and member engagement. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA).

DC 150

DC Washington Recruiting Recruitment 150

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. We have many tools available for us to understand what is important to our readers’, members’ and advertisers’.

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Revenue Survey Communications Newsletter 69

Associations Now

APRIL 15, 2016

Reevaluating assumptions about work and productivity is a useful strategy for a healthy attitude. — DelCor (@delcor) April 14, 2016. Having trouble creating good content? Content Standard contributor Keith MacKenzie explains how investigative journalism can become effective branded content.

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