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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

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Why email success starts with a clean subscriber list

Association Success

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. The GDPR increased the obligations of organizations that collect and or process personal data. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Invalid emails.

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10 Types of Planned Gifts Your Team Should Understand

Achieve

To tap into the power of planned giving , you’ll need not only a process for running your program (that’s the easy part with today’s tools) but also the ability to confidently speak about planned gifts and all of your donors’ options. For nonprofits, it’s an extremely helpful way to diversify and stabilize their revenue streams.

Team 52
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Legacy Donor Stewardship for Associations: What to Know

ISAE

Review your existing stewardship processes, and consider how they can be adapted for legacy giving. ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.