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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

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Association Brain Food Weekly: 1.6.17

Reid All About it

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

First and Foremost: Marketing Automation Is Here to Stay. Did you know that the volume of emails sent through marketing automation campaigns in 2017 increased by 110 percent compared to 2016 email volumes?

Report 149
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The Data Approach to Community

Higher Logic

Wouldn’t it be nice to set up a process to encourage them to do more blog reading, or even start writing or sharing those blogs, in order to increase their chances of renewing? The ASAE team compiled 56 unique automation rules and 35 monthly KPIs associated with its new onboarding process, with subsequent A/B testing to prove ROI.

Analysis 120
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Why email success starts with a clean subscriber list

Association Success

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. The GDPR increased the obligations of organizations that collect and or process personal data. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Invalid emails.