CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Associations Now

FEBRUARY 4, 2019

Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today: Get your members talking. Ask members to send in a story or experience that made them realize they made the right choice becoming a member. Then, use those testimonials as marketing materials.”.

Certificate 63

Certificate Strategy Marketing Member Engagement 63

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations. After all, there has to be tangible value created by being a member of an organization to get someone to lay down their money to join.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Reid All About it

AUGUST 24, 2018

Mark Athitakis at Associations Now reports on disengaged employees—perhaps your members—who believe they lack opportunities to move upward from their “go-nowhere jobs.” He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers.

Chicago 37

Chicago Innovation Washington Charlotte 37

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Higher Logic

NOVEMBER 29, 2018

If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: Do your best to eliminate the “what’s in it for me?” attitude and celebrate what happens in its absence.

San Francisco 267

San Francisco Price Guidelines Examples 267

Reid All About it

APRIL 15, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Guest: Theo Harris. Tue 4/19 at 12 p.m. – Host: ASAE.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34