Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. A lack of revenue earned from communication channels is a serious or significant problem for 46 percent of associations.

Communications 60

Communications Newsletter Survey Report 60

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Again, this depends on the purpose of your email.

Tips 89

Tips Email Marketing Newsletter Content 89

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Print can still be a major revenue generator for associations. Newsletter. Show guide. About The Author.

Georgia 60

Georgia Atlanta Newsletter Communications 60

Associations Now

DECEMBER 9, 2018

In another, the United Fresh Produce Association and the Produce Marketing Association responded to the recent romaine lettuce crisis by coordinating with other associations, growers, and federal agencies to develop an efficient way to inform consumers of where and when romaine lettuce is grown.

Leadership 103

Leadership Newsletter Technology Examples 103

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.

California 59

California Texas Florida New York 59

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. More info/register.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Associations Now

FEBRUARY 19, 2019

Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue. Despite its potential power as a marketing tool, only about half of associations (49 percent) in the 2018 Marketing General Membership Marketing Benchmarking Report [PDF] said they used automated emails to engage members.

Newsletter 103

Newsletter Class Survey Tools 103

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Here’s how. .

LMS 69

LMS Newsletter Revenue Course 69

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Here’s how. .

LMS 56

LMS Newsletter Revenue Course 56

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 63

Technology Revenue Content Social Media 63

Association Adviser

JANUARY 24, 2019

According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their members’ needs can be a challenge. How Content Opens the Door to New Streams of Non-Dues Revenue. About The Author.

Communications 60

Communications Content Newsletter Directory 60

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Population numbers based on 2018 Census estimates).

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Population numbers based on 2018 Census estimates).

United States 52

United States New York Conference Seattle 52