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Association Brain Food Weekly: 1.4.19

Reid All About it

How close is your association’s IT leader to his description? The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.

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Association Brain Food Weekly: 12.21.18

Reid All About it

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. CAE credit.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. Clean Your List. Erin Griffith of The New York Times assesses the trend.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

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Association Brain Food Weekly: 2.15.19

Reid All About it

Wondering how to get the most out of your AMS’ member portal? Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to Create an Analytics Strategy & Roadmap.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Association Email Strategy Takeaway.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Video Content Marketing.

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