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How to engage your members in today’s hyper personalized world

Aptify

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world. allows members?to

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Association Brain Food Weekly: 1.8.21

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The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Neurodiversity.

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Association Brain Food: 3.10.23

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Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. 1 CAE credit.

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How technology can improve your association’s value prop

Aptify

Most loyal members place more importance on technology in their lives and feel their organization delivers a better technology experience. Consider this: The 2019 Community Brands Digital Evolution Study shows that technology plays a critically important role in the lives of today’s members. association technology can?help

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Association Brain Food Weekly: 6.14.19

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How to have more epiphanies. Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. How to Become an Event Strategist. Franklin Foer, The Atlantic ).

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Association Brain Food Weekly: 11.9.18

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If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. Pat on head. Take note! ( CB Insights/Instagram ).

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Association Brain Food Weekly: 7.19.19

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How to Build a Member Journey that Strengthens Retention. The direct connection between engagement and retention means that a customized member experience, with digital, personal touchpoints is no longer a nice-to-have: it’s a must. attract more new and returning members?and 2019 PCMA EduCon Rebroadcast.