2019 Member Experience Recruitment Strategy 
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.
Higher Logic
MAY 29, 2020
The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments?
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Reid All About it
MARCH 10, 2023
Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Association podcasts.
Associations Now
MAY 21, 2019
To get members motivated, recruit community leaders. It’s also requires a lot of preparation and a well-thought-out strategy. One way to do it: Recruit community leaders to lead and monitor discussions or contribute content. — Association Success (@assn_success) May 21, 2019. So, what do you do?
Associations Now
DECEMBER 18, 2018
Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.
Associations Now
SEPTEMBER 10, 2019
But, on the other hand, because of the valuable information an application holds, it can be OK to make it longer than usual in the name of improving the member experience, says Colleen Bottorff on the MemberClicks blog. What do you need in order to give them the member experience they want?” But everything else?
Associations Now
AUGUST 20, 2019
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? But what you may actually have is a multichannel strategy.
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