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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. Target member recruitment to underrepresented groups. When you get personal, explain why.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America. He wrote, “In no country in the world has the principle of association been more successfully used, or more unsparingly applied to a multitude of different objects, than in America. Cost of Wrong Strategy. (8).

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Strategy | Content | Discovery. No comments: Post a Comment. Newer Post.

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