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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

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Give Yourself Some Options: The Perks of a Hybrid Cloud

Associations Now

According to Building Trust in a Cloudy Sky [registration], a recent McAfee report, more than 80 percent of respondents said they are following a cloud-first strategy, meaning that 80 percent of their IT budgets would be spent on some form of cloud services in the next 12 months. Large organizations tend to be the drivers of cloud strategies.

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Eric Lanke: The Mind of the Community

Eric Lanke

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. image source.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Five-Steps to a CME Digital Content Strategy.

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. The paper makes the case that membership teams are in a unique position to help build more diverse and inclusive organizations. It’s a strategy that makes sense, given that diversity is a defining characteristic of the millennial generation.

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What Makes a Video Shareable Online?

Associations Now

According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on TV don’t necessarily translate to the the viral web. “Advertisers need to pack an emotional punch and make viewers feel something strongly,” the white paper states.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

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