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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. No plan, no progress.

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Association Brain Food Weekly: 6.2.17

Reid All About it

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. 2017 Key Performance Benchmarks: Email vs. Automation. Tue 6/6 at 2 p.m.

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Association Brain Food Weekly: 7.28.17

Reid All About it

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education. Find out how your email processes stack up to your peers. *All times are Eastern Daylight Time unless otherwise noted.

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Association Brain Food: 10.28.22

Reid All About it

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Volunteer Recruitment: No Volunteers?

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Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Host: Association Women Technology Champions (AWTC).

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.