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Association Brain Food Weekly: 4.30.21

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Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354
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Association Brain Food Weekly: 3.5.21

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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: ASAE.

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Association Brain Food Weekly: 4.23.21

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Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370
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Association Brain Food Weekly: 4.16.21

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When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Guest: Patrick Bontinck.

Revenue 363
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Tips for Enhancing Membership Value

Association Adviser

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Offering unique career development opportunities like classes, workshops, webinars and certifications add great practical value to membership that encourages renewal. But where should you focus your efforts?

Tips 60
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Association Brain Food Weekly: 6.19.20

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. What You Need to Know about CEIR’s Head of Marketing Study.

Video 221
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Solutions for Your Membership Conundrum

Association Adviser

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Certifications. Mentoring programs benefit members at all career stages. The value of face-to-face interaction.