Reid All About it
APRIL 30, 2021
Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association?
Association Adviser
AUGUST 9, 2016
Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Your member recruitment and retention rates depend on you letting your members know you are happy to improve their experience in any way possible. But where should you focus your efforts?
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Reid All About it
MARCH 5, 2021
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io. (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 3/8 at 11 a.m. –
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.
Reid All About it
APRIL 16, 2021
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.
Reid All About it
JUNE 19, 2020
In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. What You Need to Know about CEIR’s Head of Marketing Study.
Association Adviser
JULY 28, 2016
Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Mentoring programs benefit members at all career stages. But programs must be diligently managed. . million and $5.8
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