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Challenges and Opportunities for Association Education Programs

WBT Systems

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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SCD Group: 5 Articles on Association Meetings & Education

SCD Group

5 Articles on Association Meetings & Education. Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. Here are five articles for association executives. 8 Articles for Association Executives: Best of the. AMR Management Services.

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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Friday Top 5

Spark Consulting

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. It’s tempting to take any work you *can* do, particularly early on, just to be busy and get some revenue coming in.

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Napster, New Yorker, Freeloaders & 4 Other Articles for Association Executives

SCD Group

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,