Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Hear stories from associations breaking through the barriers of change.

Revenue 256

Revenue Strategy Price Newsletter 256

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OCTOBER 6, 2023

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m.

Revenue 256

Revenue Certificate Tools Innovation 256

Association Adviser

MAY 29, 2018

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. Six years after I wrote the words above, strategic plans endure as staple items in the world of association management.

Strategy 77

Strategy eBook Virginia Process 77

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 14, 2023

Wes Trochlil at Effective Database Management explains why your association should think about the small moments experienced by members and customers. This template is also helpful for other technology selection projects since those vendors will need much of the same information. CMS/website RFP. Digital badges. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. NYSAE’s Third Technology Showcase: Virtual Event Platforms. Fri 2/19 at 11 a.m.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Ungrated

DECEMBER 16, 2021

One of the most valuable gifts we can give ourselves as community association managers and homeowner leaders is to continually expand our knowledge. Pursuing education contributes to job performance and career longevity for managers and provides board members with the necessary expertise to lead their communities effectively.

Education 98

Education Class Virginia Course 98