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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Hear stories from associations breaking through the barriers of change.

Revenue 259
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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Data is key to optimizing non-dues revenue Data plays a pivotal role in driving success for associations, particularly when it comes to non-dues revenue generation. In the world of association management, discussions around sponsorships often revolve around events, with associations tapping into advertising packages or similar arrangements.

Revenue 169
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Why Association Boards Must Step Back from Strategy: Part I

Association Adviser

In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. Six years after I wrote the words above, strategic plans endure as staple items in the world of association management.

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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369
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Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. 1 CAE credit.

Revenue 259
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Association Brain Food: 4.14.23

Reid All About it

Host: Association Women Technology Champions Guest: Rachel Mace, CAE, Senior Product Developer – Data Visualizations, Association Analytics Fri 4/14 at 4 p.m. Discover how AI can accelerate your event promotion strategy by turning briefs into comprehensive campaigns and repurposing talks into new content. CME Can Do It!

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Association Brain Food: 10.13.23

Reid All About it

Come ready to learn, share, and discuss strategy, resources, and challenges. Host: Fridays@4 Speakers: Shan Haugabrook, Director of Membership, Atlanta Apartment Association Rob Henry, Vice President of Development, Culture and Talent, Council of Advancement and Support of Education Donté P. . More info/register. Host: WorkerBee.TV

Revenue 276