Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” The good news is size is not holding associations back. Deeply understanding members is at the root of it all. “I am packing for Orlando!”

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says.

Member Research 40

Member Research Sample Industry Report 40