Smooth The Path

MARCH 11, 2021

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

OCTOBER 1, 2019

A coworker, a peer, a friend, a professor, a boss, or a vendor encouraged them to go to a chapter event or a conference, and then they were hooked. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference).

Recruiting 94

Recruiting Recruitment Conference Organization 94

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. In-person events and the conference provided most of the value – which means value is episodic.

Case Study 104

Case Study Project Member Insights Association Value 104

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. License).

Revenue 231

Revenue Certificate Learning Management System Course 231

Smooth The Path

NOVEMBER 15, 2016

I wish I could implement that at my organization.” ” Another attendee replies, “Yeah, you know it’s great for insert giant organization/company here to talk about their steps and successes but we don’t have the man-power, money or time they have.”

Conference 60

Conference Resources Industry Organization 60

Smooth The Path

NOVEMBER 20, 2018

Low sales for almost every organization in every sector looks like an awareness problem. ” Incoming association boards and staff often leap to this conclusion too. When there is a great conference, training program, research report, or other fantastic resource people talk.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” The good news is size is not holding associations back. It is our understanding of them that guides the organization’s strategy.

Member Engagement 84

Member Engagement How To Case Study Conference 84

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. A 2019 study by SHRM (the Society for Human Resource Management) of 2,763 members found that 77% of their organizations paid for professional membership dues for their employees. Why would they do that?

Tips 52

Tips Discount Newsletter Social Media 52

Smooth The Path

MARCH 19, 2017

From doctor’s offices to the grocery store, to ticket takers, to Girl Scout cookie sellers, most organizations and customer facing staff are more interested in the administrative transaction than they are with interacting with the customers. Related posts: The problems attendees experience at conferences.

Member Experience 68

Member Experience Cost Conference Technology 68

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Enhance Member Value through Diverse Leadership. Some Best Practices for Organizations.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

OCTOBER 24, 2019

It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Trust increases when the design of the site and the organization’s materials inspire confidence.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

JANUARY 30, 2017

A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit. As a former member of another industry association, they know the value associations can provide. But new members don’t.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

MARCH 19, 2019

Can your trade association develop a sampling strategy for potential key contacts to help motivate them to purchase a membership that will benefit the 3, 5, 10, or 50 other people in their organization? A steady stream of research study excerpts, other content, or even a free event registration can prove the value of membership.

Sample 79

Sample Newsletter Content Strategy 79

Smooth The Path

SEPTEMBER 5, 2019

We may see websites that deliver erroneous content because advertising is the priority, organizations that use low prices to attract customers but provide poorly crafted resources, and predatory conferences. They want to engage with organizations they can trust. Members don’t want to be scammed.

Price 68

Price Content Industry Resources 68

Smooth The Path

AUGUST 23, 2017

Our organizations cannot continue without engagement. We need strategic thinkers, advocates, promoters, people at the conference to create energy, writers, speakers, and mentors. I do not know of one person, or organization, or firm, or consultancy out there solving the association engagement problem for our industry.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .

How To 81

How To LMS Certificate Course 81

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

DC 34

DC New York Washington Review 34

Tom Morrison

FEBRUARY 4, 2013

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today. It was a must.

How To 40

How To Revenue Newsletter Cost 40

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. One-third of these organizations accept 60 percent or more of the proposals, indicating either a low number of submissions or very forgiving quality filters.

Process 74

Process How To Proposal Review 74

Smooth The Path

FEBRUARY 15, 2018

Members join to go to the annual conference. Much more often members do not know a thing about the association when they join. Do not get me wrong; value is critically important. While members do not join for the value, they stay for the value. Our organization is 75 years old and is the voice of the industry.

Recruiting 118

Recruiting Recruitment Conference Industry 118

Reid All About it

FEBRUARY 24, 2023

Fri 2/24 at 8 a.m.* – Black Association Executives Networking Breakfast (Tysons Corner VA) Location: Tysons Corner VA. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted. So, how do you know which channels are right for your event and organization?

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says.

Member Research 40

Member Research Sample Industry Report 40