Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
Reid All About it
JANUARY 7, 2022
Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Beth Surmont, VP of Event Strategy & Design, 360 Live Media.
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Reid All About it
AUGUST 6, 2021
Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?
Higher Logic
OCTOBER 29, 2015
Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Find her on Twitter @rhappe and at communityroundtable.com.
Higher Logic
JANUARY 13, 2016
Decide on a behavior, measure it and create a strategy for change. That can be anything from the policies and content to community strategy or culture. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. It’s the same principle as the Fitbit.
Membership Marketing
AUGUST 11, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.
Reid All About it
APRIL 10, 2020
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera (CA-7) and Rep. – Sales Survival Strategies Amidst COVID-19.
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