Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Community-driven learning, like online cohort programs, meets both those member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Free or ungated content. Individuals don’t need to provide any information for content.

Content 125

Content Marketing How To LMS 125

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Case Study: Subscriptions vs. Sales. Send me an email if you would like to receive a brief white paper on the seven strategic outcomes.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership. Case Study. (9). White Paper. (4). For many organizations the standard term of membership is a year.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Case Study. (9). White Paper. (4). Because something is cheap is not a rational reason to market using that technique. Branding.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). Case Study. (9). White Paper. (4). . • Participate in their young professional program (8%). • Upgrade their membership to a higher level (12%). • Purchase a book or directory (13%). • Donate to the foundation or PAC (10%). Annual Meeting.

Products 40

Products Survey Social Media Price 40