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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery.

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The Top 5 Lean Startup Resources for Social Good Organizations

Beth Kanter

I was delighted to discover Leah Neaderthal, Co-Founder, Lean Impact who has done amazing work applying lean start up principles to all aspects of nonprofits. Her organization is hosting two Lean Impact, one in December in NYC and one in January in San Francisco (I’m a judge for the San Francisco event). No worries!

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The Photo that Was Worth 25,000 Shares

Beth Kanter

Ironically, these posts and a few others last week upped my reach by 274% but more importantly supported my goal of generating ideas for blog content! As Stephanie mentions in her tips , “Create Awesome Content” is at the top of the list. There’s a running joke within our marketing team about “going viral.”

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Can Social Media Give the Gift of Life?

Beth Kanter

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. But these days, I’m working overtime to use social media for much more than community engagement and content marketing. Contact Taryn or follow her on Twitter.

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Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. If you build it, they will come… but what if they don’t?