Beth Kanter

MAY 28, 2014

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery.

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Beth Kanter

NOVEMBER 18, 2013

I was delighted to discover Leah Neaderthal, Co-Founder, Lean Impact who has done amazing work applying lean start up principles to all aspects of nonprofits. Her organization is hosting two Lean Impact, one in December in NYC and one in January in San Francisco (I’m a judge for the San Francisco event). No worries!

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Beth Kanter

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Don’t Over Test: Keep it simple and don’t over do it. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit?

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Beth Kanter

JUNE 14, 2013

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. But these days, I’m working overtime to use social media for much more than community engagement and content marketing. Contact Taryn or follow her on Twitter.

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Beth Kanter

DECEMBER 16, 2013

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. There’s a running joke within our marketing team about “going viral.” Taryn Degnan is the interactive marketing manager at Common Sense Media.

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Beth Kanter

SEPTEMBER 19, 2012

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 2. Make every penny count.

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