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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus. This was a theme slam where panelists had to share their case study in five minutes or less using a similar format and unique style of delivery.

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The Top 5 Lean Startup Resources for Social Good Organizations

Beth Kanter

Her organization is hosting two Lean Impact, one in December in NYC and one in January in San Francisco (I’m a judge for the San Francisco event). Leah and her team have combed through a lot of resources out there and selected some of the best for us to get up to speed on the topic of “Lean Start Up.”

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The Photo that Was Worth 25,000 Shares

Beth Kanter

The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. There’s a running joke within our marketing team about “going viral.”

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Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 2. Make every penny count.